Thursday, March 5, 2015

Billboard of Bruised Woman 'Heals' When Passerbys Look at Her (video)

Wow, this is a great example of using technology, experience design and clever marketing to create something inspiring and to send a powerful message.
A photo of a battered women on a large digital display billboard heals faster when more people stop to look at her.
-You have to see the video below of it in action below:  
To coincide with International Women's Day this Sunday, London agency WCRS teamed with Women's Aid and Ocean Outdoor to create some remarkable digital billboards about domestic violence. They use facial recognition to recognize when people are paying attention to the image of a bruised woman. As more people look at the ad, her bruises and cuts heal faster, communicating the benefit of not turning a blind eye to the problem. 

via adweek

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