Monday, July 15, 2013

Protect Your Things From Liquids With: NeverWet (video demo)

NeverWet partnered with Rust-oleum to introduce a product that creates an invisible barrier to all liquids. Applying the product would protect your shoes, clothing, toilet brush and even your smartphone from getting damaged by a nasty liquid.... 

-check out the video demo below: 

NeverWet will come as two cans (base coat and top coat) and will be making their way to your local Home Depot retailing at $19.97

When water hits the coating's superhydrophobic barrier, it forms a nearly circular bead that either causes the liquid to shoot off the surface or never cling there in the first place. Among other things, it can be used on metal, wood, masonry and aluminum as well as fabric, leather and canvas. But the possible uses for Rust-Oleum NeverWet seem limited only by the imagination of the customer.

NeverWet agreed to let Rust-Oleum manufacture and distribute the product in North America in return for a royalty payment for every can sold. At Home Depot, Rust-Oleum NeverWet includes two spray cans — a base coat and a top coat — that can cover 10 to 15 square feet.

"This is a game changer," said Jim Stinner, vice president of marketing for Rust-Oleum. "Everyone is going to want to try it out."

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