USA Today has always been one of the nation's top go-to newspapers covering everything from breaking news, politics, sports, entertainment... and much more.
30-years later, to compliment the fast-paced culture of the internet generation.... it is time rethink their image and to introduce a new brand identity.
-check out a video intro of the new brand below along with 10 extra pics:
“I believe our balls are symbols of who we are and where we’re headed,” wrote USA Today designer Sam Ward in a memo about the new logo titled "Cool Balls" that was sent to USA Today employees. “They are not stories, graphics, or illustrations. They are signposts, perhaps; reminders that offer inroads into America’s stream of consciousness.”
:: Front Page from August 27th, 2012 ::