Monday, June 4, 2012

IKEA Launches Their Own Television: the UPPLEVA (video)

Swedish furniture company IKEA recently announced their newest product for your home... a smart television called the UPPLEVA
Check out the video introduction/ad below...! 
You heard correctly... 
IKEA announced that they are stepping up to the plate against big hitters such as Sumsung, Sony, and the rumored Apple Television by announcing their own line of televisions. Their nitch to the market is to incorporate the TV into their furniture allowing for full integration of chord management and storage for the blu-ray player, digital boxes, etc. into the design. 
Like all their products, the overall design layout is fully-customizable to your living space needs and personal taste with its modular design and multiple finishes to choose from.
You will find UPPLEVA in Stockholm, Milan, Paris, Gdansk and Berlin in June 2012. During autumn 2012 UPPLEVA is available in all of the stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway and Portugal , and during spring 2013 in even more countries.

via youtube

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