Thursday, May 24, 2012

Miller Lite's Punch Top Can (videos)

Miller Lite recently introduced their new Punch Top Can last month... introducing a whole new way for teenagers ... responsible people of legal drinking age to shot-gun their beer. 
Below are three product demo-ads featuring the can design and it's function. Some may consider this another gimmicky product design and others may find the vent-hole a necessary detail to get their brew in their belly faster sans the suds... 
The can is designed with a weak point near the tab that can be pushed open (with apparently anything from a set of keys to a pool cue—assuming that also includes a can opener) and act as a vent when pouring the can's contents down your gullet. This reduces fizzing and results in a smoother pour.

via gizmodo

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