When it comes to timeless branding identities that have made an impact on modern corporate culture, one graphic designer stands at the top of the list... Paul Rand. Above is a collage and below is a list of corporate logos that he is best known for which includes IBM, ABC, UPS, NeXT, ENRON, Westinghouse, Yale and many more.
Also take time to watch the attached short video below of Steve Jobs and his impression of Paul Rand's design philosophy while working with him on the logo design for NeXT.
...and below is a logo he designed for FORD and was rejected.
Nothing spectacular. It's the company's rep and recognition that really makes them stand out. Yes, they are technically sound, but then again, what graphic designer can't do what he did? Unfortunately, now adays everything is too glossy and web2.0. These were the days.Enron and IBM are probably the best sound designs. Ford is very nice, but for Old farts like them, this is too "hip".
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