When it comes to timeless branding identities that have made an impact on modern corporate culture, one graphic designer stands at the top of the list... Paul Rand. Above is a collage and below is a list of corporate logos that he is best known for which includes IBM, ABC, UPS, NeXT, ENRON, Westinghouse, Yale and many more.
Also take time to watch the attached short video below of Steve Jobs and his impression of Paul Rand's design philosophy while working with him on the logo design for NeXT.
...and below is a logo he designed for FORD and was rejected.
....Are you curious on how much money these companies and others spent on their identity brands...? Find out at this link....!!