Monday, January 30, 2012

Logo Designs Of The Great Paul Rand.


When it comes to timeless branding identities that have made an impact on modern corporate culture, one graphic designer stands at the top of the list... Paul Rand. Above is a collage and below is a list of corporate logos that he is best known for which includes IBM, ABC, UPS, NeXT, ENRON, Westinghouse, Yale and many more. 

Also take time to watch the attached short video below of Steve Jobs and his impression of Paul Rand's design philosophy while working with him on the logo design for NeXT.



...and below is a logo he designed for FORD and was rejected.


....Are you curious on how much money these companies and others spent on their identity brands...? Find out at this link....!!

11 comments:

Kareem said...

Nothing spectacular. It's the company's rep and recognition that really makes them stand out. Yes, they are technically sound, but then again, what graphic designer can't do what he did? Unfortunately, now adays everything is too glossy and web2.0. These were the days.Enron and IBM are probably the best sound designs. Ford is very nice, but for Old farts like them, this is too "hip".

Web Designing said...

Nice design i like to see this collection thanks fro shearing!

paul said...

Kareem – the armchair expert is displaying his gross ignorance of the entire profession of graphic design. Paul Rand is one of the greatest designers and business problem solvers to have ever lived.

Anonymous said...

I'm a graphic designer and unfortunately not all of us can get away with being as arrogant about ourselves and our profession as Mr. Rand was. All respect to the chap, he was a world renowned professional and expert, thus he had every right to be arrogant. For me to tell a client to pay me even if they don't use the design is just ludicrous. It just doesn't happen like that in the real world for smaller "working class" designers. Pentagram are another design house who have so many big names under their belt that they can do whatever they like and their clients are happy.

f04a8826-fd26-11e1-b5a6-000bcdcb5194 said...

Anon should have got a contract. I'm with Paul on this one, if I do the work you're paying me. Use it or not, I don't care, I'm getting paid.

Web developer said...

This site has lots of advantage. I found many interesting things from this site. It helps me many away.So i want some information for sharing this side with some of my friend. Thanks

studioxcess.net said...

Thank you, I have recently been searching for information about Logo Design actually this topic for ages and yours is the best I have discovered so far.
studioxcess.net

william hall said...

that is a nice and informative blog and new and great idea :) logo designing website thanks for sharing..

waqas waqar said...

this is really nice post thanks for sharing ! logo design

Twin Cities Web Design said...

This is how we can find from these good designs and other similar designs.

Vanessa Jacomilla said...

The Great Paul Rand is truly a great designer. All the logo designs are much appreciated around the globe. Thanks...

Post a Comment