This clever design allows for you to keep your sense of style without wearing a big plastic bike helmet covering your $100 haircut... The Hövding, which means 'Chieftain' in Swedish, is a stylish-collar that has an airbag stashed within that automatically inflates when triggered by a fall or crash... [see demo video below]
Hövding involves a black waterproof collar surrounding an the airbag and other components. The collar attaches to a removable, washable shell that currently comes in black and a red paisley design, and the designers say it will soon come in more shades
This fashionable gadget came just in time, because bike helmets are so last season....