Wednesday, August 4, 2010

IBM's Digital Billboard Customizes Ads by What's in Your Wallet.

Remember the movie Minority Report with Tom Cruise...? Yeah me neither...
Turns out the gesture controled computer in the film isn't the only tech that is coming to a reality. IBM researchers in the UK are pushing the limits in how we take in advertising by reading the RFID chips in our credit cards and cell phones. This new tech will allow public Billboards and Ads to change to our personal individual tastes as we walk by... 'crazy'.
Japanese company NEC wowed technophiles and horrified privacy advocates earlier this year with electronic billboards that use facial recognition technology to identify the age and gender of passers-by, tailoring the ads they display to fit the demographic. Now IBM researchers in the UK are taking that notion even further, taking advantage of new technologies to delve deeper into the personal data of people on the street, tailoring advertisements that can even call the subject by name. A sensor on the billboard picks up on that RFID signal as the cardholder passes by, tapping information like name, age, gender, shopping habits, and personal preferences. From there, the billboard could display an ad that is customized particularly for that person, ostensibly even calling his or her attention to it by name.
....Watch and try to look past the fact that Tom Cruise in this clip from Minority Report that shows an example of what the future may be like in advertising.

via popsci

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