Tuesday, July 9, 2013

Hidden Symbolism in Logo Design... (10pics)

Sometimes a logo is more than what it seem, below are great examples of well known logos that use hidden symbolism... 

-check 10 of them out below: 
Logos can convey many ideas in one simple design and as designers we need to be fully aware of any hidden symbolism. You should be in full control of your design and use symbolism to convey messages to your advantage as this will further the impact of your logo.
Milwaukee Brewers:  uses the teams's initials 'M' and 'B' to create a catcher's mit

Amazon.com:  uses an arrow to connect the A and Z, which also doubles as a 'smile'

Big Ten Conference: They briefly had eleven teams. Negative space provides the opportunity to include all 11 teams.

Snooty Peacock: In tradition of M.C. Escher, Snooty Peacock conflates two completely different images together to form their logo... (Peacock and/or Woman's face)

Sony Viao:  The logo represents the evolution of analog to digital. The 'V' and 'A' form a typical analog wave, and the 'I' and 'O' form the essential binary code that forms any digital information.

Tostitos: The logo has a hidden pair of partygoers snaking on chips and salsa...!!

Atlanta Falcons:  the actual bird is shaped as the letter 'F' for Falcons

Baskin Robbins:  the colors creates the number '31' which was a big part of their older logo

Goodwill:  the cropped smiley face in the corner is also a lower case 'g'

FedEx:  the negative space between the 'E' and 'x' create an arrow representing precision and speed


Anonymous said...

Great examples!

Anonymous said...

Really interesting. Now when I look at these logo's I look for the hidden symbolism that I didn't see before you pointed it out.......Reminds me of all those email mind games!

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