London unveiled the mascot designs for the 2012 Summer Olympics to the public this past Wednesday. It was reported that the mascots, Wenlock and Mandeville, were designed to attract a younger audience to encourage their parents to help donate money.
Olympic organisers rejected numerous more literal designs from an original competition entry of more than 100, including animated tea-pots, pigeons, lions and a Big Ben with arms and legs. They settled on the design because it is flexible — the characters can be customised into recognisable costumes and even celebrity identities — and because of its digital potential.....interesting. I kinda figured in the end it was always about money.
The mascots will soon be ubiquitous, with merchandise going on sale in July to mark two years to the London 2012 opening ceremony.
They are a central part of London’s £70 million merchandising budget, and organisers hope the mascots will contribute up to 20 per cent of that sum through sales of T-shirts, key-rings, tea-towels and the like.