I remember first hearing of this at the IDSA Conference last weekend. Steve Baumann of Trek Bikes briefly mentioned their latest project with the B-Cycle. The video below describes this bike-sharing project in detail...
First there was ZipCar and now there's B-Cycle, a sharing system of "magic bikes that are there when you want one and gone when you don't." While the idea of urban bike sharing is not new, as those familiar with France's Velib can attest, B-Cycle is a rather unusual collaboration between healthcare company Humana, bike manufacturer Trek and ad house Crispin Porter + Bogusky.
Denver, Colorado will be the first recipient of the B-Cycle. The next locations are being decided by votes on their website....so cast your vote today!