Sunday, March 28, 2010

iAd Mobile Advertising

Apple has dominated online music sales with iTunes and hopes to take over periodical/book sales with iBook. The next big thing rumor is that Apple is planning on dominating mobile advertising as well with iAd.
The Cupertino company recently purchased the mobile advertising company Quattro for $275 million.

More recently, we saw glimpses of Apple's mobile advertising future in an "App Store Tip" they published which discouraged developers from creating apps that "use location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location." Because that's exactly what they want to do themselves, of course.
Rumor has it that iAd will debut on April 7th, 4 days after the iPad release. Either way this is another glimpse of how Apple plans on taking over and dominating online 'everything' as we know it...

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